The Role of the Managing Director of a UK medium size PR Agency
by sensiblemaverick

A useful, concise document detailing the role of the MD of a SME/PR Agency in the UK. This was an actual document prepared for a real company - names have been changed to maintain confidentiality. Very helpful for any company, PR or otherwise, that is reviewing its senior roles. The document comprises: ROLE OF MANAGING DIRECTOR SME PR ACTIONS ATTRIBUTES/SKILLS Motivate senior team (then cascade) Passion, energy, enthusiasm, decisive delegator Keep control (financial/client/staff) Determination, good time management, organised Drive the business forward Ruthless desire to beat the competition/uncompromising, energy and enthusiasm Figurehead for customers/staff Accessibility, communication Custodian of corporate culture Ethical standards, brave under pressure, uncompromising, attention to detail Create and follow vision Vision, creativity, able to see Big Picture, open to new ideas Set strategy/head the process Uncompromising (visa vis standards),