Public Relations Proposal by award-winning UK PR agency for a UK leading youth award scheme
by sensiblemaverick

An outstanding PR proposal for a Leading UK Youth Award sheme. Names have been changed for confidentiality but this is a genuine proposal from an award winning UK PR company. Written in 2001 and updated for the digital age. This will not only give PR practitioners an excellent 'fleshed out' template for proposals ti will also give any youth awards or NGO's a workable document on which to base future media strategy. Sample of document: INTRODUCTION About this proposal This proposal is divided into nine sections as follows: Section One: Media interviews. To include: q Handling the succession of X to the position of chairman; maximising the Big Announcement and ensuing events and celebrations Section Two: General thoughts on the ongoing programme. Section Three: The ongoing plan. To include: 3.1 Education Messages q The Programme and inner cities q Young People in Wild Places (the nanny state) The Programme and disadvantaged groups Distance Travelled/the Leading Youth Award impact on society 3.2 Other themes Section Four: News. To include: Factual (Leading Youth Award Family) news dissemination Social, business and educational Radio tapes and video releases 4.1 Meetings programme Section Five: Reputation Management. To include: Issues Overall management of the brand image Marketing/corporate positioning Crisis management Political lobby work central Government Section Six: Development/Special Projects Regional PR pack/involvement Corporate support pack/sponsorship activity Promotional campaigns/media support Birthday party/Leading Youth Award anniversary Section Seven: Modus operandi of the PR team, comprising Consultant JD and SME PR members X and Y. Section Eight: Evaluation and reporting. Section Nine: Service structure and fees.